Data collection
Is every important action actually tracked, once, correctly? We look for missing events, double-counting, and numbers that do not reconcile between tools.
Web analytics & measurement · Fixed price
Can you trust your tracking?
Before you optimise anything, you need to know the numbers are real. A tracking audit that finds what is broken, double-counted or quietly missing, and hands you a prioritised plan to fix it.
Why audit your measurement
Most businesses have never checked whether their analytics tells the truth. Duplicate tags inflate conversions, a broken event hides your best channel, consent quietly drops half your data, and every decision downstream inherits the error, confidently. An audit is how you find out before you spend another euro optimising toward the wrong thing.
What we check
GA4 & tag setup
Your GA4 configuration and your tag management: events, conversions, duplicate firing, and the mystery tags nobody remembers adding.
Consent & data quality
Whether consent is wired correctly, how much data it costs you, and whether what reaches your reports is trustworthy and lawful.
A plan, not just findings
Every issue comes with a fix and a priority, in plain language. You leave knowing what to correct first and what it is costing you today.
Analytics audit
Fixed price
A full audit of your tracking and measurement, delivered as a prioritised, plain-language action plan. One property, one fixed price. Hand it to your team, or have us implement the fixes.
Part of the same discipline
Trustworthy data is the foundation everything else stands on, which is why we start here on most engagements. It pairs naturally with the SEO audit, and it is what makes conversion tracking and honest reporting worth anything.
Is this different from the SEO audit?
Yes. The SEO audit is about visibility, whether people can find you. The analytics audit is about measurement, whether you can trust what your tools tell you. Many clients buy both.
What do you need from us?
Read access to your analytics, tag manager and, ideally, Search Console. We will tell you exactly what to grant, and we work from your real data, not guesses.
Do you fix it, or just find it?
Either. The audit stands on its own and is written to hand to your own developer. If you would rather we implement the fixes, we quote that separately.
Find out if your numbers are real.
Send us your setup and we will tell you straight. A dedicated specialist replies, usually within a day.