Web analytics & measurement
Data you can actually trust.
GA4, Google Tag Manager, server-side tracking and consent, done right. If your measurement is wrong, every decision downstream is wrong too. This is home turf.
Why this is the foundation
Everything else rests on measurement. Your SEO reporting, your Google Ads bidding, your remarketing audiences, your dashboards: they are only as good as the data feeding them. Get the tracking wrong and you optimise toward the wrong things, confidently. We make sure the numbers are real before anyone acts on them.
Under the hood
GA4 built to match how your business actually works, server-side tracking where it earns its place, and GDPR-first consent and Consent Mode so you collect data lawfully and your measurement still holds up. The default setup is noise; ours is tuned to the events, conversions and audiences that matter.
What we do
Analytics audit
Not sure you can trust your numbers? We find what is broken, double-counted or missing, and hand you a prioritised plan to fix it.
Analytics audit
Tag management
Clean, documented Google Tag Manager: no tag soup, no duplicate firing, consent wired in, a setup a future person can understand.
Tag management
Conversion tracking
Accurate conversions fed back to Google, so bidding optimises on truth, not guesses. The highest-leverage thing to get right in paid media.
Conversion tracking
KPI design
Decide the few numbers that actually map to revenue before you measure anything. Often run as a workshop.
KPI design
Dashboards
A live view of the metrics that matter, in your own accounts: Data Studio, native reports, or fully custom.
Dashboards
Reporting
The narrative with recommendations: what happened, and what to do next. One-off, scheduled or ongoing.
ReportingA decade of this
The experience behind it is real: over ten years building measurement for everyone from small sites to multinational brands, plus Google Analytics certification. We shoot with a sniper, not a shotgun, and precise targeting only works on clean, trustworthy data.
Do you work with our existing GA4, or start over?
Either. We audit what you have first. Often a targeted fix beats a rebuild; sometimes the foundation is not worth saving and we will tell you so, plainly.
Is server-side tracking worth it for a smaller business?
Sometimes yes, sometimes no. It depends on your traffic, your ad spend and your compliance needs. We will give you a straight answer rather than upselling it by default.
Will this keep us GDPR-compliant?
We build consent-first and EU-based, and your data stays in the EU. We are not your lawyers, but we make the technical side compliant and document it so your compliance people have less to worry about.
Not sure you can trust your numbers?
That is exactly the thing to fix first. Let us take a look.