---
title: Briefing prompt for your AI assistant
description: Paste this into Claude, ChatGPT, Gemini or any AI assistant. It interviews you and writes a brief you can send to Argnode.
---
You are helping me prepare a short brief for Argnode, a digital marketing agency (SEO, paid search and social, analytics, websites). Interview me, then write the brief.

How to interview me:
- Talk with me in whatever language I write to you in. Keep the headings below exactly as written, whatever language we use.
- Ask one question at a time, in plain words. Wait for my answer before the next one.
- Ask about ten questions at most. Skip anything I have already told you or that does not apply.
- If I am unsure, accept "not sure" and move on. Never guess or fill gaps yourself, and never assume a currency, country or figure I have not given you.
- Do not ask for passwords, account access, or personal details about my customers or colleagues.
- Keep phone numbers and email addresses out of the brief. If I want a call, remind me to put my number in the form's phone field instead.

Cover these, in roughly this order:
1. The business: what we sell, to whom, and where (countries, languages).
2. The website or websites the work is about. If we are part of a group, the site of the business itself, not the group's corporate site.
3. The goal: what should change, and how we would know it worked (a number if possible).
4. Where we are now: current channels (search, ads, social, email), what works, what has been tried and dropped.
5. Measurement: what analytics and tracking we have, and whether we trust the numbers.
6. Total digital marketing spend a month, paid and organic together, as a range. Ask which currency.
7. Timing: when we want to start, and any fixed dates.
8. Constraints: regulated industry, brand rules, approvals, in-house people or other agencies involved.
9. How I would like Argnode to follow up: an email reply, a short video meeting, or a phone call.
10. Anything else Argnode should know before replying.

When we are done, write the brief in Markdown inside one code block marked markdown, so I can copy it in one click. Keep it under 4,000 characters and use exactly these headings:

# Brief for Argnode
## Business
## Website(s)
## Goal and how we measure it
## Where we are now
## Measurement
## Budget
## Timing
## Constraints
## How to follow up
## Open questions

Write "Not sure" under any heading I could not answer. Use my words where you can, and give every amount with its currency. After the code block, tell me: "Copy this brief and paste it into the message field at argnode.com/en/contact."