--- title: Argnode | SEO, web analytics and Google Ads that compound description: An EU digital marketing agency running the holy trinity of digital visibility, search engine optimisation, web analytics and Google Ads, as one compounding system. Server-side tracking, GDPR-clean measurement. Since 2018. factchecker: Niklas Rantanen --- :::: hero ::: eyebrow SEO · web analytics · Google Ads · since 2018 ::: # The holy trinity of visibility: [SEO, analytics, ads.]{.accent} ::: lead Three things most companies buy separately and we run as one system. Search engine optimisation (SEO) is the visibility you have earned, and it keeps paying long after the project. Web analytics tells you the truth about what is actually working. Digital marketing buys the visibility you have not earned yet, and feeds the other two while it does. In the right order they form a positive feedback loop. ::: ::: actions [What we do]({{ROOT}}en/services) [How we work]({{ROOT}}en/how-we-work){.ghost} ::: :::: ::: stats - **Since 2018** independent agency - **10+ years** in the industry - **€3M/year** largest Google Ads account managed - **Google-certified** Ads & Analytics ::: ## Engineering-led digital marketing, since 2018 Most marketing problems turn out to be technical ones a marketer cannot see: a tracking tag firing twice and doubling every conversion you report, a cookie consent banner quietly blocking half your data, a slow server capping your search engine rankings. So we write the code, run the servers and build the web and app analytics ourselves, and a dedicated specialist oversees the crew of AI agents that keeps it all moving. We follow this industry closely and hold our own work to its current best practices. This site is the evidence: we sell audits, so our own site has to survive one. ## What we do ::: cards ### [icon:manage_search label="SEO"] SEO & website audits {fig=chart-rising} The technical and content work that makes your site fast, easy for search engines to read, and worth putting near the top. Visibility you earn once and then keep. [SEO & website audits]({{ROOT}}en/services/seo) ### [icon:sensors label="Analytics"] Web analytics & measurement {fig=chart-wave} Google Analytics 4 (GA4), Google Tag Manager, server-side tracking, cookie consent and conversion tracking, built so the numbers hold up. [Analytics & measurement]({{ROOT}}en/services/analytics) ### [icon:ads_click label="Ads"] Google Ads & paid media {fig=target} Search, shopping, display and video ads that put you in front of people who are already looking, including the ones your site will not reach on its own. Plus the search term data nothing else can buy. [Google Ads & paid media]({{ROOT}}en/services/google-ads) ### [icon:dns label="Hosting"] Websites, servers and hosting {fig=hosting} WordPress or a fast static website, hosted properly and tuned for Core Web Vitals. Yours to keep. With or without an agentic backend. [Websites]({{ROOT}}en/services/websites) ### [icon:smart_toy label="Automation"] Workflow automation {fig=automation} We build your automation, and tell you what should not be automated. We also write the tools we use ourselves, along with the brand prompts and system prompts behind them. [AI & automation]({{ROOT}}en/services/business-automation) ### [icon:dashboard label="Reporting"] Reporting & dashboards {fig=reporting} If it is measurable, we can put it on a dashboard. We can tell you what happened, what it cost and what to do next, in plain terms. [Reporting & dashboards]({{ROOT}}en/services/analytics/reporting) ::: We also offer [content and creative]({{ROOT}}en/services/seo/content), [workshops]({{ROOT}}en/services/workshops), and everything above [white-label for agencies]({{ROOT}}en/for-agencies) to sell under their own brand. ## How SEO, analytics and Google Ads compound The positive feedback loop. Your search terms report in Google Ads lists what people genuinely typed before they bought from you. That is the best keyword research money can buy, and it goes straight into the SEO plan. Those terms then go into your content, which improves your landing page experience, lifts your Google Ads Quality Score and drops your cost per click. Rank well enough organically and you can stop bidding on that term altogether, so the budget moves to the next gap. Web analytics decides which of the two earns your next euro and what kind of marketing works. Each round makes the next one cheaper, and the whole thing only works when the measurement underneath is trustworthy. ## We teach you to buy digital marketing Digital marketing is sold as a black box on purpose, in a field that changes by the minute. We would rather you understand what you are buying: what a conversion is actually counting, why your GA4 sessions never match your ad clicks, which lever moves which outcome, and when to say no to us. Clients who can read their own data make fast, informed decisions and get the most out of our services. This is why we also provide [workshops]({{ROOT}}en/services/workshops) and [reporting]({{ROOT}}en/services/analytics/reporting) services. ## Are we a good fit? ::: cards ### [icon:check_circle] Probably yes {.card-yes} - You sell something with real margin and want the measurement under it to be correct. - You need it done right the first time, by a specialist who knows the edges of what they know, and says so instead of guessing confidently. - You suspect your tracking, your cookie consent banner and the consent signals behind it, or your web analytics data is wrong, but nobody will give you a straight answer. - You are looking for an expert who will challenge you and prevent expensive mistakes, rather than please you with pretty numbers. - You are an agency that needs a deep understanding of SEO or analytics for a project or a client, under your own brand. ### [icon:do_not_disturb_on] Probably not - You want ads live without a review of the site and the tracking first. - You are comparing hourly rates. We bill by the task, not by the hour, which is a deliberate break from the industry's usual habit. - You want a report that looks good in the board meeting more than one that is true. - You want a huge cross-border multi-channel brand campaign. That is somebody else's craft, and we will say so. - You would rather AI stayed out of the work entirely. We will tell you where it is used and where it is not, but it is part of how we work. ::: ## What we will not do We do not care which of our services you end up buying. The holistic view of digital business is the product: we look at the whole picture, recommend whatever has the best return, and pull you forward one task at a time. When we cannot see something worth doing, you will hear that instead of a proposal. ::: cards ### [icon:do_not_disturb_on] Sell you work that is not worth doing If the next euro is better spent somewhere we do not bill for, that is what we will tell you. Sometimes that means handing the job to one of our partners, with your permission. ### [icon:lock_open] Lock you in Accounts, tracking tags, dashboards and data stay yours and portable. Your systems are yours, and handovers are a part of life. We do ours properly, and clients who leave well tend to come back. ### [icon:money_off] Skim your media budget Ad spend goes directly to the platform, at cost. You only pay us for the work we perform. We do not take a cut of your media budget, and there are no hidden costs. ### [icon:insights] Sell you a comfortable number We report what the data shows, including the parts you would rather not hear, and a dedicated specialist signs off on all of it. ::: ## Made in the EU, GDPR by default Argnode is an EU company, registered in Finland and run to EU rules, including the General Data Protection Regulation. Your data stays in the EU, we build on European vendors wherever we can, and your customer data does not get routed through American infrastructure by default. ::: seealso See also: - [What we do]({{ROOT}}en/services) - [How we work]({{ROOT}}en/how-we-work) - [The tech we work with]({{ROOT}}en/tech) - [The people and the crew]({{ROOT}}en/people) ::: ::: cta ### Sound like your situation? Tell us the problem in plain words. You will get a straight answer on whether we can help, and a referral elsewhere if we cannot. Usually within a day. ::: actions [Get in touch]({{ROOT}}en/contact) ::: :::